The new and improved Hopper M30 continues to shine as our tough-as-nails soft cooler. Completely re-engineered with MagShield Access, the extra-wide mouth top stays open when needed, making it easier than ever to load and unload food and drink for weekend excursions. Equipped with a strip of ultra-strong magnets, the top seals tight and locks cold in, while the Quick-Release Buckles add an extra layer of protection. And like the rest of our Hopper Soft Coolers, the Hopper M30s built in Hitchpoint.