With the help of Lucky Craft pro staff member Kelly Jordon, Lucky Craft has designed a new topwater lure the Kelly J. Bream imitation topwaters have been the latest trend in bass fishing, and Lucky Craft has the new secret weapon. During the post spawn, bass feed heavily on shallow-water baitfish. Even into the summer months, as long as the baitfish are in shallow water, big female bass will stay around to eat them.