The BOOYAH Buzz features premium hard-coat paint, extra large 3D red eyes and flared red gills that illicit vicious strikes. The BOOYAH Buzz planes quickly and runs true out of the package, making it an easy buzzbait to fish effectively. A built-in clacker, which adds an irresistable sound, along with a streamlined design that makes a BOOYAH Buzz look like an easy meal, combine to make this the top buzzbait in the industry