Weve finally perfected the development. 30 years of scientific research and on-water testing boiled down into one tube of undisputed fish catching ability. Now, legendary Gulp! scent isnt just for soft baits, but can be applied to all manner of lures. Not only is this the ultimate bite-triggering taste for fish, but its packed with UV for visual attraction too! No other scent triggers a bite response quite like Gulp!, Trust us, this is a little tube you wont be able to leave home without!