Adding a scent to your lure could be just what you need to get the fish firing on a slow day’s fishing. Re-activate your soft plastics once they have been fished with by using the Gulp! Alive! Recharge Scent. It comes in a convenient bottle with screw top, so you can pour it directly onto your lures or add it to your soft plastic packets. The famous Gulp! Alive! formula will attract both salt and freshwater species from afar. Make your artificial lures smell alive, thanks to the Berkley Gulp! Alive! Recharge Scent.